We got the mission to re-brand the existing brand pet brand Ozami.
The client felt as though their current branding was outdated and according to their customers they're brand is not appealing in comparison to the market.
The logo
We wanted to make a logo that put emphasis on the 'O'. The round and friendly O.
Since we are working with pets it was important that the logo to feel kind, alive and playful.
The project
The project consisted of the creation of a brand new and fresh brand identity. The identity was based on data from customers, as well as creative discussions and workshops with Ozami. The goal was to create an identity that felt professional, trustworthy but also warm and playful. Hence the authentic brown base color with blue, black and orange as secondary colors.
The project consisted of the creation of a brand new and fresh brand identity. The identity was based on data from customers, as well as creative discussions and workshops with Ozami. The goal was to create an identity that felt professional, trustworthy but also warm and playful. Hence the authentic brown base color with blue, black and orange as secondary colors.
It was important to keep the blue color for the brand recognition. And to choose animals that we knew the customers associated well with and that most people have.
After settling on an identity we rolled out the graphic manual, as well as original master files for a few chosen products. Creation of icons and two concepts. The regular product range and the more premium range. The regular products with the brown paper background, and the more premium range with blue label to make it stand out from the original range. Thus there is a premium range it was important to still make it feel grounded and not too glam, to stick to our target audience.
