During my time at Ur&Penn, a leading jewelry and watch company, I’ve taken on a wide range of creative responsibilities. As a designer, I’ve developed motion graphics for digital marketing campaigns, produced ads for social media, and prepared print-ready files for in-store promotions. In addition, I’ve contributed to concept development and branding for several of the company’s internal brands. By working closely with various teams and staying up to date on industry trends, I’ve ensured that each project not only reflects Ur&Penn’s identity but also resonates with its target audience.
Air Time is a new sporty watch concept developed at Ur&Penn, designed to reflect movement, speed, and lightness – inspired by elements of air, aviation, and modern performance.
My task was to create a brand identity that captured this energetic and aerodynamic essence. The logo design centers around the stylized “A” – a bold, forward-leaning shape that subtly echoes aviation symbols and a sense of upward motion. It’s a visual nod to both speed and freedom.
The color palette draws from natural landscapes and air force aesthetics – deep blues, muted greys, and sandy tones – giving the brand a grounded yet dynamic feel. The visual identity was developed to work across packaging, in-store displays, and digital assets, creating a cohesive look that resonates with an active and style-conscious audience.
Urban Story is a jewelry brand designed for the modern man — stylish, timeless, and effortlessly versatile. We combine masculine design with accessible pricing, making refined pieces available to all, not just a few.
Our color palette of light and dark blues, black, beige, and brown reflects strength, confidence, and natural ease — perfect for everyday wear or dressing things up.
The logo brings together the “U” and “S” in a clean, minimal icon that represents the brand’s balance of simplicity and boldness.
Urban Story is where style meets substance — masculine, modern, and made to fit your life.
A selection of various social media content.