In a world where young girls refrain from doing things due to a negative self-image, we want to help. Our mission is to empower the next generation through education in body confidence so that everyone can reach their full potential. Dove is the world’s largest provider of education on self-esteem and positive body image.
Together with Tjejzonen, we are spreading this message to young girls in Sweden.
Together with Tjejzonen, we are spreading this message to young girls in Sweden.
Dove’s Project Self-Esteem collaborates with Tjejzonen to strengthen young girls' confidence and self-esteem. Tjejzonen is Sweden's largest support organization for girls. They fight for girls' right to be heard and for mental health to improve among all those who identify as girls aged 10 to 25. They also raise awareness on issues concerning girls' mental health.
For this collaboration, I created a key visual based on Dove's and Tjejzonen’s graphic identities. I also produced icons and print materials for the store, such as top signs, stickers, wobblers, etc. For every product sold, Dove donates 1.5 SEK to Tjejzonen.
