With this campaign, Pepsodent had an aim to encourage kids to brush their teeth, and also to guide them on how to do so.
My part of this project was to first and foremost come up with an appealing concept for our target audience, kids between 3-and 7 years of age.
The winning concept was the one of Swedish tandtroll, 'tooth trolls'. Tandtrolls are mythical creatures that Swedish kids grow up to know as unwanted visitors, should you not brush your teeth. They feed on sweets but can be prevented by brushing your teeth.
After we'd settled on a concept, I illustrated the creatures, created some POS material to go out in-store along with the launch of the campaign, and a guide on how to brush your teeth.
My part of this project was to first and foremost come up with an appealing concept for our target audience, kids between 3-and 7 years of age.
The winning concept was the one of Swedish tandtroll, 'tooth trolls'. Tandtrolls are mythical creatures that Swedish kids grow up to know as unwanted visitors, should you not brush your teeth. They feed on sweets but can be prevented by brushing your teeth.
After we'd settled on a concept, I illustrated the creatures, created some POS material to go out in-store along with the launch of the campaign, and a guide on how to brush your teeth.
