Orimlig Hyra - translates to 'Unreasonable Rent'.
This is a unique Swedish law firm with the aim to help tenants to get their over-rent paid back. Orimlighyra.se consist of small team of competent lawyers who are passionate and
with a vision to change the rental market in Swedens urban areas.
My job was to strengthen this firm and unique business idea through relevant and appealing branding. As well as an update of the current website.
The rental market in Sweden evokes a lot of emotion and debate in our society, with unrealistic rents. The young people are most effected and they are therefore our main target audience.
The branding and UX design is therefore created with our young demographic kept in mind. There is an aim to feel modern, new and unique.
This is done by the choice of color-palett, typography, image selection and a new logotype.
We wanted to leave the conservative law vibes that we often meet when we look at law firms in general.
However, it was still important to keep a professional and trustworthy feel.
This is a unique Swedish law firm with the aim to help tenants to get their over-rent paid back. Orimlighyra.se consist of small team of competent lawyers who are passionate and
with a vision to change the rental market in Swedens urban areas.
My job was to strengthen this firm and unique business idea through relevant and appealing branding. As well as an update of the current website.
The rental market in Sweden evokes a lot of emotion and debate in our society, with unrealistic rents. The young people are most effected and they are therefore our main target audience.
The branding and UX design is therefore created with our young demographic kept in mind. There is an aim to feel modern, new and unique.
This is done by the choice of color-palett, typography, image selection and a new logotype.
We wanted to leave the conservative law vibes that we often meet when we look at law firms in general.
However, it was still important to keep a professional and trustworthy feel.
