Orimlig Hyra translates to “Unreasonable Rent.” This unique Swedish law firm helps tenants reclaim overpaid rent and challenge unfair rental practices. The team behind orimlighyra.se is a small group of dedicated lawyers passionate about transforming the rental market in Sweden’s urban areas.
I was brought in to strengthen the firm’s visual identity and better communicate their distinctive business idea through compelling branding and an updated website.
Sweden’s rental market is a hot-button issue, with many tenants—especially young people—facing inflated rents. As this demographic was our primary audience, we approached the branding and UX with their needs and mindset in focus.
Our goal was to create a modern, forward-thinking visual language while maintaining a strong sense of professionalism and trust. We selected a bold but approachable color palette, contemporary typography, and developed a new logotype that helped the brand stand out—without losing credibility in the legal space.
