Orimlig Hyra translates to “Unreasonable Rent.” This unique Swedish law firm helps tenants reclaim overpaid rent. Orimlighyra.se is made up of a small team of dedicated lawyers who are passionate about transforming the rental market in Sweden’s urban areas.
My task was to enhance the firm’s brand and distinctive business idea through relevant, appealing branding, as well as update their existing website.
Sweden’s rental market is a hot topic of debate, as many tenants face unrealistic rents. Young people are disproportionately affected, making them our primary target audience.
We developed the branding and UX design with this demographic in mind, aiming for a modern and forward-thinking feel. This vision guided our choice of color palette, typography, imagery, and a new logotype. While we sought to break away from the conservative look typical of law firms, it was still crucial to convey professionalism and trustworthiness.
