Magnusson Minds is an independent law firm for which I developed both the brand identity and the website.
The Logo
The logo features two “M”s to represent Magnusson Minds, blending a sharp, authoritative style with a softer, more philosophical one. The first “M” conveys seriousness and structure, reflecting the firm’s professionalism and credibility. The second “M” is fluid and symbolic of an open mind—an important value for Magnusson Minds, which strives to think differently and find innovative solutions.
Identity
Our goal was to create a professional, trustworthy, yet personal identity. While it was crucial to maintain the authority and expertise expected of a legal service, we also wanted to break the mold through purposeful imagery and distinctive language. The images avoid stereotypical “lawyer” or “legal” clichés, opting instead for visuals that are appealing, relevant, and a bit unexpected. The overall tone is professional but slightly quirky and personal, often posing questions to engage the viewer.
We chose dark blue as the core color to represent professionalism, loyalty, trust, and responsibility. To balance this, we added grounding earth tones that bring a calming, approachable feel—something different from the typical law-firm aesthetic.
The Website
The website’s design follows the established identity, with a minimalistic UX and a consistent use of the chosen color palette. Imagery is inviting and distinctive, reinforcing the brand’s unique character. The top menu contains only three pages—“What We Do,” “Why Magnusson Minds,” and “Next Step?”—which, although straightforward, cover everything a visitor needs to know. This streamlined approach keeps the experience focused, user-friendly, and aligned with the brand’s essence.
