Magnusson Minds is and independent firm for legal services for whom I've been the creator of the brand identity and website.
The logo
In the logo we can see the two M's, representing Magnusson Minds. It is hard and soft at the same time, which is suitable for this kind of business. The brand is serious, boxy, authoritative and correct- hereby the sharp M. The second M is more is soft, flowy
and philosophical.
It symbolises the mind. To think differently, be open minded and to find solutions for things. This concept really is an aim for Magnusson Minds and that has been on my mind through out the creation of this logotyp.
In the logo we can see the two M's, representing Magnusson Minds. It is hard and soft at the same time, which is suitable for this kind of business. The brand is serious, boxy, authoritative and correct- hereby the sharp M. The second M is more is soft, flowy
and philosophical.
It symbolises the mind. To think differently, be open minded and to find solutions for things. This concept really is an aim for Magnusson Minds and that has been on my mind through out the creation of this logotyp.
The identity
The identity is professional, trustworthy but personal. After all it is a legal service and it is important to keep the authority and professionalism about it, but I've really tried to break it up a bit by usage of imagery and language. The images are not your stereotypical 'lawyer', or 'legal' ones.I've changed it up so that they are still appealing but relevant.
The language is professional, a bit quirky, and personal. Using a lot of questions for the viewer. For the core color is a dark blue.
This as blue represents professionalism, loyalty, trust and responsibility. I have added some other quite grounding colors to the palett that are all very down to earth and calming, to do something different in the world of law.
The identity is professional, trustworthy but personal. After all it is a legal service and it is important to keep the authority and professionalism about it, but I've really tried to break it up a bit by usage of imagery and language. The images are not your stereotypical 'lawyer', or 'legal' ones.I've changed it up so that they are still appealing but relevant.
The language is professional, a bit quirky, and personal. Using a lot of questions for the viewer. For the core color is a dark blue.
This as blue represents professionalism, loyalty, trust and responsibility. I have added some other quite grounding colors to the palett that are all very down to earth and calming, to do something different in the world of law.
The website
The website really follows the set identity and the UX is kept very minimalistic. The usage of imagery is inviting and different, and we can see the chosen color palett through out all the pages.There are only three pages in the top meny:
'What we do, Why Magnusson Minds?, Next step?'. Not the most original topics, but they really cover all you need to find and know at the website.
The website really follows the set identity and the UX is kept very minimalistic. The usage of imagery is inviting and different, and we can see the chosen color palett through out all the pages.There are only three pages in the top meny:
'What we do, Why Magnusson Minds?, Next step?'. Not the most original topics, but they really cover all you need to find and know at the website.
