Expedition Greta, is a UX project created for Haglöfs with the aim to increase the awareness and support regarding our global climate change crisis.
The main goal with this project is to make sustainable products and information more accessible through an extension of Haglöfs website. This extension of the current website is going to be their 'sustainable page'. Here are gathered all the necessary information that the aware, or interested viewer, could find usable.
The main goal with this project is to make sustainable products and information more accessible through an extension of Haglöfs website. This extension of the current website is going to be their 'sustainable page'. Here are gathered all the necessary information that the aware, or interested viewer, could find usable.
The website feels playful, personal and sporty. We can see the colors yellow and blue dominating the brand identity and it symbolises health and outdoor activity. They are also the chosen colors as they are unisex. All participants receive their own adventurous figure in the presentation of themselves which add to the playfulness of the website. It should feel exciting and fun to visit the website and to contribute to a more sustainable world.
