Expedition Greta is a UX project for Haglöfs, designed to raise awareness and support for the global climate crisis. The main goal is to make sustainable products and information more accessible by adding a dedicated “sustainability page” to Haglöfs’ existing website. This page gathers all the key resources an environmentally conscious or curious visitor might find useful.
The website is intended to feel playful, personal, and sporty. Bright shades of yellow and blue dominate the brand identity, symbolizing health, outdoor adventure, and a gender-neutral appeal. Each participant is represented by a unique, adventurous figure, adding an extra layer of fun. The overall experience aims to be both engaging and motivating—encouraging visitors to learn more and contribute to a more sustainable world.
